Our Values

At Sowbic Tours, our mission is to provide “outstanding travel experiences for people with an adventurous spirit.” But what does that mean, really? How does our staff ensure that everything we do is in service to our mission? Sowbic Tours Core Values are our guiding principles that we check ourselves against every time we make a decision.
 We are committed to being the best in everything we do.
 We believe in being adventurous.
 We strive to travel responsibly.
 We seek authenticity.
 We value connections.